Website Optimisation 2018-08-02T15:43:23+00:00

Website Optimisation

If your website isnt getting the results you want, a brand new website might not be the answer, your website could benefit from one of our SEO packages, where we will make multiple changes to your website to bring it into line with the latest search engine algorithms. If you want to reach out more to your current or potential customers then our email marketing and social media campaigns are a great tool for getting in touch with thousands of people, delivering a simple and clear message.

Search engine optimisation

A major factor for a websites ranking in the search engine result pages is whether the website has been structured and built in an SEO-friendly way. The developers here at Web Office all have an expert understanding of the principles of SEO, so the websites we produce are proven to perform well with the search engines even without extra attention to SEO.

We will always discuss the importance of SEO early in the brief phase of a project, and make our recommendations based on your needs. This often includes a full audit of SEO performance on your existing website, which will highlight the keywords to target with the new website. For clients that take out one of our SEO packages, we will then work through each page, optimising it to perform at the highest level.

Social media marketing

Social Media is playing an increasingly important role in the way that we find and share information online. That is why we always consider the integration of a social media campaign.

Our social media plans are tailored towards helping you engage with your client base on multiple levels. We will create and send out a monthly newsletter to all of your subscribers, from this we will take the stories and post these to your blog. We will then post the blog links across your social media platforms, driving traffic back to your website.

Not only do these campaigns allow you to reach your client base or target clients on multiple levels, well written and regular blog postings will form the cornerstone of your SEO campaigns.

Email marketing

Email-based campaigns play a vital role in any integrated marketing strategy, particularly when they are well written, targeted and timed. Strategic email marketing is a cost-effective way to promote products, advertise offers, educate customers and keep those vital lines of communication open. We offer email marketing services, including e-newsletters, that are tested, measured and optimised for maximum open rates, click throughs and conversions. We also comply with all relevant data protection regulations.

Analytics

We can track the performance of all inbound marketing efforts, then show you the relationships between your content, SEO, social activity, brand mentions and inbound links. This tells us what’s working and what can be improved upon. It helps us consider other opportunities and re-evaluate a new set of objectives and strategies.

Our reports remove the clutter, giving you the most important information so that you can make informed choices that influence the direction your marketing efforts take.